Sunday, December 7, 2014

logo paper


Almost everyone in the United States or europe has seen the luxurious Mercedes car brand logo. The German car companies logo for their car is a three tip star. The tips of the star represent the company's dominance over the sky, land and water. The first Mercedes logo was seen in 1902 and doesn't have the traditional tri tip star. It looks very simplestec for our modern time. The tristar was seen next in 1909 but was quickly changed during the same year. It was changed to a blue circle with some gold in it. Seven years later the star made a come back and stayed. In 1916 the Star was put on black red circle. 1926 we first see one of the logos that are still being used  and that is the silver star on the blue and dotted background. The current logo is the silver tri-star is the one with the tri-star within a silver circle.

Wednesday, November 5, 2014

notes


A portfolio containing three or more of your best work samples and a written explanantoin of each piece

letter of introduction
resume
list of references

job seekers trifecta
a solid well written and well designed resume
an equally well crafted list of positive references
a flawless handwritten job application

Your resume should Have:
who you are and how you can be contacted
your job objestive
your level of education
your work history or experience
your special skills and abilities
 

edit and refine your resume
take time to write your resume
no typos use spell checker
no miskates look for double words grammar errors
no mistakes no misleading information
format your text for easy reading and searching

resume writing tips
list most recent job experience first
list most important skills first
leave out the obvious
avoid negativity

resume writing tips
go with what you got : summer jobs, volunteer experience, replant hobbies
don't have to a degree or diploma

style can very
just keep it professional, well organized and easy to read

rop portfolio handbook
contains tips and guides for all aspects

how to get started
find a program to write your resume with, such as Word
Think of what your ideal job might be this summer or in the future, align your resume info and objectives

Thursday, October 9, 2014

Sugar Skull


typography notes


design typography

serif has the weird tales on the letters like T
“fonts are the clothing that our ideas wear”

make your font egibile

serif has tails and sans serif has no tails

too many fonts will spoil the design

fonts that are to similar cause ambiguity

use upper and lower case letters for optimum clarity

left alignment reads easiest, consider eye flow as moves down a page

tools: italics, bold, size, color , type style change

dont stretch or squish fonsts

wiegth: strive for a sense of balance

make sure that the letters are spaced evenly

move the letters so u can have a good looking letters

tracking reduces the space between letters






Monday, October 6, 2014

Color theory notes and write up


Color theory notes

computer monitors can only display three colors red green and blue. they mix the colors so they can make any colors

visible color spectrum (roygbiv)

primary colors
pigment generated colors are derived from these primary colors: red, yellow and blue

Light generated colors are derived from these primary colors: red, green and blue

if you going to make something in illustrator and its to bright it wont look good as print
print as cnyk not rgb

subtractive colors: pigment generated model
additive color: light generated model

secondary color: mixing primary colors creates another color. for example: blue+yellow =green
lighter colors come toward us while dark colors go away from us

rgb light generated model
rby pigment generated model
cmyk cyan, magenta, yellow, black print process model

monochrome: tints,shades and tones of a single hue
grayscale:black and white
web safe rgb: hexadecimal comapible

color mod
tints: add white to a pure hue
tone: add tone to a pure hue
shades: add black to a pure hue

analogous colors that are next to each other
triad colors in a triangle
tetradic colors in a rectangle
quadrilateral color in a square

diffrent color palettes can invoke mood, location, emotion

Part C

RGB ar three primary colors that we use every day. Computer monitors can only show red, green and blue. The computer monitors blend these three colors to make secondary colors these are the colors you see when you look a screen. Tertiary colors are colors that are just blended secondary colors like when u were little an you mixed all the colors and it turned out to be brown. Color is used against us very often in averdismemt, for example the color red on a woman makes her look fertile and more attractive to men. Also other colors can make other colors stand out more like blue and orange.

Tuesday, September 16, 2014

class file format notes


Graphic file formats

it is all about image compression

takes your file and makes it smaller to save hard drive space

all computer documents, or files, are packaged in different formats

the format is determined often by the files origin, such as a soft ware propgram like photoshop, or a device such as a digital drive

graphic image formats fall under 3 categories of compression, lossy and lossless

with lossy, image data ‘lost’ or reduced for smaller file sizes but can cause poor image quility . can result in showing  ‘compression artifacts’

lossless retains image data for higher quality, but larger file sizes

lossy will make the image look worse then a lossless photo
gif and jpg both are lossy and compress the image
use pic or tif for better imAGE

TIF, JPG and GIF are the 3 most common formats for common activities such as printing, scanning and displaying images over the internet

PNG is a common web format, is high quality web format, is high quality and can contain an alpha (transparency) channel

the are used for different things

TIF

stands for tagged image format

common format for desktop publishing, print, photo and, graphic design

is a a lossless file format. it retians alot of the detial

not good for web

big

JPG

stands for joint photo experts group
created for digital photography and works best for photo content

is a lossy format

can reduce an image file size by 10:1 without showing significant compression artifacts

the level of compression is adjustable

don't print as a jpg print as a tif

gif is made for flat artwork and good for illustration and cartoons

jpg gives images banding

GIF

stands for grapics interchange formant

is best for graphics or images that have flat color or even tone or even tone, such as a cartoon

rduces image size by indexing color from 3 channels to 1

gif cantiona no dpi not a prper format for printing

is adjustable by changing the bit levels 1 to 8

tif and gif should be the best

gif is the worst for a photo graphic image

jpg is the worst for grapics

tif and jpg are best for for iamges with pixels that blend in color, this is called contiguous pixels

GIF is best for images with flat even tone or non-contiguous pixels