Poster project

letter J

letter T

letter B

game boy

Sugar Skull

typography notes

design typography

serif has the weird tales on the letters like T

“fonts are the clothing that our ideas wear”

make your font egibile

serif has tails and sans serif has no tails

too many fonts will spoil the design

fonts that are to similar cause ambiguity

use upper and lower case letters for optimum clarity

left alignment reads easiest, consider eye flow as moves down a page

tools: italics, bold, size, color , type style change

dont stretch or squish fonsts

wiegth: strive for a sense of balance

make sure that the letters are spaced evenly

move the letters so u can have a good looking letters

tracking reduces the space between letters

Color theory notes and write up

Color theory notes

computer monitors can only display three colors red green and blue. they mix the colors so they can make any colors

visible color spectrum (roygbiv)

primary colors

pigment generated colors are derived from these primary colors: red, yellow and blue

Light generated colors are derived from these primary colors: red, green and blue

if you going to make something in illustrator and its to bright it wont look good as print

print as cnyk not rgb

subtractive colors: pigment generated model

additive color: light generated model

secondary color: mixing primary colors creates another color. for example: blue+yellow =green

lighter colors come toward us while dark colors go away from us

rgb light generated model

rby pigment generated model

cmyk cyan, magenta, yellow, black print process model

monochrome: tints,shades and tones of a single hue

grayscale:black and white

web safe rgb: hexadecimal comapible

color mod

tints: add white to a pure hue

tone: add tone to a pure hue

shades: add black to a pure hue

analogous colors that are next to each other

triad colors in a triangle

tetradic colors in a rectangle

quadrilateral color in a square

diffrent color palettes can invoke mood, location, emotion

Part C

RGB ar three primary colors that we use every day. Computer monitors can only show red, green and blue. The computer monitors blend these three colors to make secondary colors these are the colors you see when you look a screen. Tertiary colors are colors that are just blended secondary colors like when u were little an you mixed all the colors and it turned out to be brown. Color is used against us very often in averdismemt, for example the color red on a woman makes her look fertile and more attractive to men. Also other colors can make other colors stand out more like blue and orange.

Color palette

color wheel